Uncle Tobys recently announced that from January 2013 its entire range of 44 breakfast cereals will meet the nutrition requirements of the new food standard, designed to ensure that health claims only appear on healthy foods.
The announcement is the culmination of a five year program to reduce saturated fat, sugar and sodium across the Uncle Tobys cereal range, while increasing wholegrain and fibre.
Uncle Tobys Nutrition Manager, Nilani Sritharan, said ‘by the end of January our entire range of Uncle Tobys cereals will meet the nutrition eligibility criteria of the new standard, meaning that every one of our cereals could carry a health claim.’
She said that changing cereals to improve their nutritional value while maintaining the taste and texture consumers prefer has been a challenge: ‘We made a series of small changes to our cereals over the years to allow consumers to adjust slowly.’
Announcement of the approval of the Standard for Nutrition, Health and Related Claims, which will become law in early 2013, creates stricter controls about on-pack health claims, including the need to provide scientific evidence to support claims and meet specific eligibility criteria including nutrition criteria.
Source: Nestle
Australian Fitness Network
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